A results-oriented person with broad experience in a wide range of businesses, Charlie Conn has had a long and successful career as a senior practitioner and executive of effective consumer goods and services marketing. Highly creative, positive and organized, Charlie has a particular talent for developing structures, processes and new brands.
CONTRACT EXECUTIVE ASSIGNMENTS
Founded The Great Canadian Wine Trading Company Ltd. to export Ontario Icewine.
Prepared the business plans and applications that enabled three Niagara wineries to obtain their two O.W.A.P. grants.
Was engaged, simultaneously, as Director of Marketing for a major restaurant group and a major consumer electronics retailer.
Taught advertising at U.B.C., marketing at Simon Fraser, and delivered public seminars at U.B.C. entitled "Cutting the Risks in Advertising".
Held the western Canadian rights to market and deliver public seminars for a sales programme entitled "The Psychological Dimensions of Relationship Selling".
Director of Marketing for the country's largest winery.
Fifteen years' experience with two major ad agencies in Toronto, New York and Vancouver culminating as the V.P., General Manager of the Vancouver office of the country's largest agency.
Senior Brand Manager for a major food processor.
Bachelor of Commerce - Queen's University
AMA Top Management course
Board of Directors, Junior Achievement, Vancouver (2 years as Chair)
Board of Directors, Unity of Vancouver (2 years as Treasurer)
Association of Canadian Advertisers Board
Ran for Parliament in 1993
Authored "Personalism v Socialism", a collection of six essays dealing with governance among free people
Conceived, wrote and introduced the Communications Planning document used by the country's largest ad agency and chaired its Quality Control Board
Established spending guidelines, process flow and brand personality standards for new brand introductions